THE ART OF SELLING MOVIES Written by John McElwee
2017; 308 Pages (Goodknight Books)
Genre: film, history, nonfiction
(I received an ARC from NETGALLEY)
I am a big fan of classic movies and radio programs. One of my favourite things about listening to old time radio is hearing the advertisements of the 30s, 40s and 50s. It gives those that love history a chance to hear what was being sold and how. I also love movie posters and ads from the Golden Age of films. It was more than just the fancy graphics used today. There was the creativity and also the marketing behind the poster. In McElwee’s book he describes the marketing behind the ads as well as why this type of ads was successful. It takes in account the historical background of the early to mid 20th Century in America. I love the images in this book as many are new to me. The amateur historian in me loved pouring over this book as I loved the mix of film, ads, art and history. This is one I would like to eventually buy in hardcover for reference. While I read through the book, I now need to go back and absorb what interests me.